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Recently when we were booking flights to Vietnam over the school holidays my 9-year-old was genuinely mystified that we were flying economy on Scoot airlines - a "budget airline". His understanding was that it is standard to travel business class, and economy travel is for poor people. Where has he developed this idea? Not from us. We have been lucky enough to have flown business class exactly twice in his life. But somehow, he has developed the idea that we're poor because w